The system is a group of items or parts which are interconnected and interrelated in forming a unity remain unified. So it can be interpreted marketing system is a collection of institutions that perform marketing tasks for goods, services, ideas, people, and environmental factors that influence and shape each other and affect the company's relationship with its market ..
In marketing group items that are interconnected and interrelated that include:
1. Organizations that carry out joint marketing work.
2. Products, services, ideas or people that are marketed.
3. Target market.
4. Intermediaries (retailers, wholesalers, transport agents, financial institutions).
5. Environmental constraints (environmental constraints).
The most simple marketing system consists of two interrelated elements, namely the marketing organization and the target pasarnmya. The elements in a marketing system similar to the elements that exist on the system stereo radio. Working separately, but at times met appropriately.
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